The Social Revolución to Honor Online Trendsetters at Official SXSW Latino Event
AUSTIN, Texas—(The Social Revolución, the official Latino event at the 2013 SXSW Interactive Festival celebrating online Latino trendsetters, is announcing the winners of the 2013 Revolucionario Awards. Seven award recipients from the United States and Latin America will be recognized at the Revolucionario Awards at The Social Revolución on March 12, 2013 at Ballet Austin.)—Today
Now in its second year at the SXSW Interactive Festival, The Social Revolución continues to recognize Latinos utilizing social media as a platform to create and inspire change. After over 23,000 online community votes and the evaluation of a panel of industry leaders serving as judges, seven winners were selected from the 170 nominations received in the following three categories. The New Americano recognizes trendsetting individuals and organizations impacting the Latino market online. The Mobilizer salutes Latinos using social media as a strategy to mobilize their audience behind local or international causes. Individuals redefining how Latinos are reached online, whether through a new app, website, or other digital tool, are celebrated in The Innovator category. The Líder of the Social Revolución is awarded to a recipient who embodies all three categories.
Winning The Mobilizer category are Axel Caballero and Joaquin H. Guerra. Caballero is the director and producer of Cuéntame, a non-profit media organization that invites Latinos to share their personal stories online and encourages political and community activism. He also runs MetaforaPolitica.com, a blog and public opinion forum in Spanish. Guerra is a digital strategist and immigrant advocate who used his professional background to spread the story of Walter Lara, an Argentine immigrant who embodies the common dilemma of an undocumented immigrant brought to the United States as a child and forced to return to his country of origin. Guerra continues to help the Latino community by working to build digital engagement capacity for non-profits servicing low-income communities.
Mi Vida Tec – with Rosa Alonso and Magaly Chocano were awarded in the The Innovator category. Mi Vida Tec – with Rosa Alonso uses social media to share new technology trends, digital and social news, and lifestyle tips in English and Spanish, while making the content relevant to Latino audiences. Chocano launched Swebapps, the first build-your-own-app platform, which has helped local, national, and global brands find their footing in the mobile space.
There was a three-way tie for the 2013 New Americano awards. This award went to Viviana Hurtado, Laura Donnelly Gonzalez and Alicia Rascon and Dream Activists. Hurtado is an award-winning journalist and founder of The Wise Latinas Club, an online space to educate Latinas about the political process, spark civic engagement, and encourage community involvement. Donnelly Gonzalez and Rascon have empowered over 20,000 young Latinas through their non-profit organization Latinitas. By training young girls to use Web 2.0 platforms and technology, Latinitas is bringing a voice to a rising generation of New Americanas. Dream Activists is an online network of social media activists that advocate the enactment of the DREAM Act by sharing the stories of individual DREAMers online.
The 2013 Líder of the Revolución honor goes to all DREAMers, to the countless individuals and organizations that have borne and spread the dreamer movement. These Líderes demonstrate that being Americano is not defined by where you were born. Undocumented and unafraid, DREAMers have uniquely used social media and their online voice to strengthen their advocacy strategies and create opportunities that reflect our modern reality. Their message has united organizations and people, inspiring a movement with a clear objective—to open doors for immigrant students to realize their own American Dream.
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